Definition
What is ROI (Return on Investment)?
ROI measures the financial return of an investment relative to its cost, expressed as a percentage. For automation projects, it compares the cost of building and running the automation against the labor and error costs it eliminates.
How it works
Calculating automation ROI involves measuring time saved (hours per week multiplied by hourly labor cost), errors eliminated (cost of manual mistakes), and revenue gained (faster lead response, more capacity). A typical formula is: ROI = ((Value of time saved + errors prevented - automation cost) / automation cost) x 100. Many businesses see ROI within 2-3 months on well-scoped automation projects. LogicLot's Discovery Scan helps businesses identify their highest-ROI automation opportunities before committing to a full build.
Last updated: March 2026