Follow Up and Nurture Sequences

80% of sales need 5+ follow-ups. Most teams stop after 1 or 2. This is the single biggest leak in almost every B2B pipeline, and the cheapest to plug, because the leads are already warm. You already paid to acquire them. This engine picks up any trigger event (form fill, webinar registration, demo no-show, downloaded lead magnet, sales call without close) and runs a personalised multi-touch sequence across the channels your prospects actually use. Each message references their specific context: who they are, what they downloaded, what was discussed, what stage they're at. No generic "just checking in" templates. When they reply or book, the sequence stops and your sales team gets a Slack notification with the full conversation history. The math: a B2B consulting firm runs monthly webinars with 150 registrants and 60 attendees. Manual follow-up converts 4% to booked calls (6 calls). With automated personalised follow-up, conversion climbs to 10–12% (15–18 calls). At a €20,000 average deal with 30% close rate, revenue per webinar goes from €36,000 to over €90,000, same webinar, same content, same ad spend. Across 12 webinars per year, that's €650,000+ in incremental annual revenue.